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The Venetian company was born in 1976 and in few years it astonished the market with original furniture pieces, up-to-date materials and innovative techniques. 1984 is the year of Step ladder. Initially it was completely ignored by the design field judged not worthy of a furniture store; in the following years this judgement turned out to be completely wrong since Magis sold a million copies of this ladder becoming one of their most acclaimed classic piece coming with a design which has been copied worldwide by top manufacturing companies.The 90s welcomed new famous co-workers such as the designer Jasper Morrison, who created classic iconic products which appear now inside museums such as MoMa, New York. Lyra stools and Bombo, the extraordinary success of Stefano Giovannoni, were created during those years. From this moment on, the multiple Magis achievements brought them to display their own products in the most famous contemporary art museums: London, Hamburg, New York.Since 2000, the year of Air-Chair designed by Morrison, Magis has been producing furniture items made of plastic or recyclable / recycling materials and using techniques such as gas injection or rotational moulding. In 2004 Me Too collection was born, a collection designed for children from 2 to 6 years. Many of these products won and still win several internation prizes such as Compasso d'Oro in 2011 for Steelwood Chair, a project by Ronan & Erwan Bouroullec.